The Weekly – People Make Up Stories…

Women in the Pet Industry Network Skips a Conference Year!

Here’s to another successful 5 years of GROWTH!

“Did You hear that Women in the Pet Industry Network is canceling their conference this year?”

“No, I didn’t! What’s going on, do you know?

“No I don’t but it can’t be good. I mean why would they cancel it if something wasn’t wrong?”

The above scenario is one that happens all the time, and it’s not effective, nor does it help the two parties but we simply can’t help ourselves from jumping to the worse conclusions when we don’t know what is going on.

So here’s the inside scoop on why Women in the Pet Industry Network is letting 2018 go by without a conference.

Being totally committed to helping leaders excel inside the pet space is what WIPIN is all about. One way we do that is through meeting live. At industry events and at the conference, this year, however, a big life event happened to one of our leaders (As a first pregnancy, she had premature twins – a boy and a girl – and yes they are doing fine) but that has put a bit of a wrench in the works for everyone since she is the master of event planning.

And, since we’ve celebrated 5 amazing years with WIPIN, it’s time to renew, recommit and rework things so we can serve our members and the industry ever better!

I personally am so excited I don’t know how to convey it adequately.

Though I am sorry to disappoint our avid fans, those who have submitted to speak and the sponsors who make it all happen, I am really looking forward to taking all that time and energy and putting it towards making WIPIN even better, bolder and more valuable.

So that’s the story.

Alicia had premature twins which not only put us behind, it was adding unneeded stress on all the other team members and me.

After considerable deliberations and speaking to many of the amazing leaders in this network, taking a year off from the conference is the right choice.

Spending the time and energy on making WIPIN better is the result we seek.

We are committed to:

Making Membership ever better and adding more leaders to our mix.

Cross promotion through our Top Women in the Pet Industry Magazine – look for a notice soon about the spring issue.

Focusing on bringing remarkable women recognition through the Pet Industry Woman of the Year awards which is also opening soon.

If you have any ideas how to focus our energy better, or what we can do to make WIPIN ever better, let me know.

AND – I’ll see you at Global if you’re going!

Are you exhibiting and/or attending? Let us know!

Follow this link! 

Here to serve,
Blessings, Shawna

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The Weekly – Is it Really Unconditional?

Do Dogs Really Give Us Unconditional Love?

My little guy, Stewart does lots of things that make my heart melt. One of them is asking to get under the covers where we spoon – or I should say, where I spoon around his furry frame and where he licks any exposed skin he can reach.

Love is so complete right then. However is it really unconditional?

So I looked it up………. (Do we live in the most amazing times or what?)

Unconditional definition, not limited by conditions; absolute: an unconditional promise

I like to think that unconditional means no matter what,  Stewart will love me. And that may be true, however, I think, no matter what I dream, hope or believe about it, there are conditions to ANY relationship, even those with my canines.

My promise to them is to feed them, house them, pet and groom them (though it seems they like the grooming part the least!)

And their promise to me? Did they ever make one? I think not, I simply think in the workings of a dog’s mind, heart, being, they are present in the moment and give fully regardless of circumstances.

Does Stewart love me unconditionally? Since he makes no promises I’m going to go with no – does he give without reservation? That he does indeed and what can we take from that for our businesses?

Giving works.

So today – what if – the focus was:

Give attention

Give admiration

Give smiles

Give time

Give praise

Give service

Give hugs (licks if you know them well…)

Give love

Then, people will think, “My heavens, that person is amazing!” which is what we think about our dogs, right?

Let me know how it goes.

Blessings, Shawna

Monday Mindset: Start your week off well! Are you looking out for beauty?

Dear Pet Lover,

Are you looking out for beauty?

What is your intention for the week?

Ask yourself…


What makes something beautiful?

Can you see it now and if not, can you add something beautiful to your environment this week?

A favorite Mind-Setting Quote:


“For every beauty, there is an eye somewhere to see it. For every truth, there is an ear somewhere to hear it. For every love, there is a heart somewhere to receive it.”

~Ivan Panin (Russian mathematician, 1855-1942)

Business coaching brings out the beauty in you and your talents.

If you want to step into doing, having and being more, invest in your best asset and get coaching for you!




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