The Weekly – You are FREE to choose!

How blessed are we? 4th of July – if you’re reading this on the 4th – I hope you have already experienced some Americana or are about to. For me and friends, we have gotten up early, loaded the ice chest and travel chairs and have or are experiencing a true small town 4th of […]

The Weekly – It’s a Dog World Now!

Dogs Featured on Life Magazine Cover! I was walking through the airport sundries shop when my eye spied this magazine. If you weren’t already convinced dogs are in our lives to stay then this is additional proof, especially with a subtitle of “Why We Need Them. Why They Need Us.” When I travel, I think my […]

The Weekly – Why Sponsor an Event?

Is there any Roi to sponsoring an event? Sponsorship has been on my mind lately. Of course with Super Zoo coming at us like a freight train and with our amazing sponsors on board, I began to wonder why they said yes to sponsoring the WIPIN reception and why others said no. What, exactly is […]

The Weekly – The Pet Event Success Process

Super Excited About Super Zoo? I’ve been thinking about Super Zoo – The huge expo that the World Pet Association hosts every summer in Vegas. Summer in Vegas? I know, but air conditioning is a pleasure, isn’t it? Women in the Pet Industry Network hosts (along with amazing sponsors) a reception that has been hugely […]

The Weekly – Why Bite About It?

When you Get Bit – Or bite – Fix it Fast. My little, old dog Stewart seems to forget past tussles. He has had at least four major altercations with my big, young dog Clayton in the last three years. As dogs, they fight, they bite and then they move on (Though the vet bills […]

The Weekly – What is Your Plan for Q2?

Something that has helped me serve you as a reader, and my coaching and presentation clients, as well as those in our network, is having a plan. Plans come in various forms and they are tweakable entities. What is your plan for Q2? Wanna look into what is working for us? One of the team […]

The Weekly – Ask a Better Question, here’s how

Engaging with your clients is about asking Easter is this Sunday and this is another opportunity to know your customers better, engage with them more and learn something that can help you. It begins with a question and I’m going to give you a couple to use. I would love to hear about your results. […]

The Weekly – A Wee Bit of the Irish… 1 way to add a bit of the green

Are You Ready for St. Patrick’s Day? Is every holiday a time to promote? That’s like asking, is every day a day to sell? Ha! So St. Patrick’s day is this weekend – what is 1 thing you can do to add more green to your business? You probably have more ideas than the one […]

Pet Women Weekly – I couldn’t be more sincere!

Dear  Pet Lover, My mastermind buddy Kevin, the last time we were together, mentioned something I’ve mulled over quite a bit. He said, “Shawna, you are the only person I know who can tell so many different people you adore them, and mean it completely every time.” I asked, “What are you trying to tell […]

Pet Women Weekly – Red, White and Booze

Dear Pet Lover, What’s Your Tradition?   Yesterday, on the 4th of July you would have found me in a camp chair alongside the road in St. Paul, Oregon for a good old fashioned small town parade. You can’t get more American than that in my mind. Horses, farm machinery, all the rodeo queens from […]