The Weekly – It’s a Dog World Now!

Dogs Featured on Life Magazine Cover! I was walking through the airport sundries shop when my eye spied this magazine. If you weren’t already convinced dogs are in our lives to stay then this is additional proof, especially with a subtitle of “Why We Need Them. Why They Need Us.” When I travel, I think my […]

The Weekly – Why Sponsor an Event?

Is there any Roi to sponsoring an event? Sponsorship has been on my mind lately. Of course with Super Zoo coming at us like a freight train and with our amazing sponsors on board, I began to wonder why they said yes to sponsoring the WIPIN reception and why others said no. What, exactly is […]

The Weekly – The Pet Event Success Process

Super Excited About Super Zoo? I’ve been thinking about Super Zoo – The huge expo that the World Pet Association hosts every summer in Vegas. Summer in Vegas? I know, but air conditioning is a pleasure, isn’t it? Women in the Pet Industry Network hosts (along with amazing sponsors) a reception that has been hugely […]