The Weekly – A Wee Bit of the Irish… 1 way to add a bit of the green

Are You Ready for St. Patrick’s Day?

Is every holiday a time to promote?

That’s like asking, is every day a day to sell? Ha!

So St. Patrick’s day is this weekend – what is 1 thing you can do to add more green to your business?

You probably have more ideas than the one I’m going to share – I would love to hear them, but if nothing else, why not give a discount to any person or pet that sports some green?

Or, if not a discount, why not have something special to give to those in green? A treat, a little extra service perhaps?

Even though it’s not a major holiday, no one takes it off work, right? It’s still fun to recognize that some people feel pride in their Irishness.

Here’s some information that will make you and your business memorable on March 17th.

Why do people wear green on St. Patrick’s day?

Wearing green shirts and leprechaun costumes on St. Patrick’s Day are traditions that started in the 17th century, when people wore green ribbons and shamrocks on March 17 to honor Ireland’s patron saint.

And this is something else to share with your customers about St. Patrick’s Day:

St. Patrick’s Day celebrates the Roman Catholic feast day of the patron saint of Ireland. St. Patrick died on March 17, 461. And he wasn’t even Irish!

Saint Patrick was a Christian missionary given credit with converting Ireland to Christianity in the AD 400s. It is believed he was born around 375AD in Scotland.

And to make it even more special – here’s an Irish Blessing for you –

May your neighbors respect you,

Trouble neglect you,

The angels protect you,

And heaven accept you.

May the luck of the Irish be with you and your business this St. Patrick’s Day!

Blessings, Shawna

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Do you want a little help with your goals and routines? Executive Coaching may be the ticket! Click here to schedule a complimentary session with Shawna to discuss your goals.

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Copyright © 2018 |  Women In The Pet Industry Network | All rights reserved

The Weekly – People Make Up Stories…

Women in the Pet Industry Network Skips a Conference Year!

Here’s to another successful 5 years of GROWTH!

“Did You hear that Women in the Pet Industry Network is canceling their conference this year?”

“No, I didn’t! What’s going on, do you know?

“No I don’t but it can’t be good. I mean why would they cancel it if something wasn’t wrong?”

The above scenario is one that happens all the time, and it’s not effective, nor does it help the two parties but we simply can’t help ourselves from jumping to the worse conclusions when we don’t know what is going on.

So here’s the inside scoop on why Women in the Pet Industry Network is letting 2018 go by without a conference.

Being totally committed to helping leaders excel inside the pet space is what WIPIN is all about. One way we do that is through meeting live. At industry events and at the conference, this year, however, a big life event happened to one of our leaders (As a first pregnancy, she had premature twins – a boy and a girl – and yes they are doing fine) but that has put a bit of a wrench in the works for everyone since she is the master of event planning.

And, since we’ve celebrated 5 amazing years with WIPIN, it’s time to renew, recommit and rework things so we can serve our members and the industry ever better!

I personally am so excited I don’t know how to convey it adequately.

Though I am sorry to disappoint our avid fans, those who have submitted to speak and the sponsors who make it all happen, I am really looking forward to taking all that time and energy and putting it towards making WIPIN even better, bolder and more valuable.

So that’s the story.

Alicia had premature twins which not only put us behind, it was adding unneeded stress on all the other team members and me.

After considerable deliberations and speaking to many of the amazing leaders in this network, taking a year off from the conference is the right choice.

Spending the time and energy on making WIPIN better is the result we seek.

We are committed to:

Making Membership ever better and adding more leaders to our mix.

Cross promotion through our Top Women in the Pet Industry Magazine – look for a notice soon about the spring issue.

Focusing on bringing remarkable women recognition through the Pet Industry Woman of the Year awards which is also opening soon.

If you have any ideas how to focus our energy better, or what we can do to make WIPIN ever better, let me know.

AND – I’ll see you at Global if you’re going!

Are you exhibiting and/or attending? Let us know!

Follow this link! 

Here to serve,
Blessings, Shawna

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Pet Women Weekly – You are a Gift! So Let Me Give You One!

Giving to You Makes Me Happy!


The day a person is born is a day for celebration. The woman who labored to bring this life forth. The man who provided the seed, the family that welcomes and loves the new addition – celebration! And the infant knows nothing of it.

Later that “birth day” – becomes their celebration. They turn another year older, have traversed the world for an additional 365 days, hopefully provided value or love to others.

And they get gifts.

 Gifts and cake are two very fun things about birthdays I think.

 Now, however, as I’m adding numbers up, gifts mean something different. Cake, though – that is a constant delight!

 For me now, the gifts I most relish are not things, they are people, experiences, pleasures.

 YOU are a gift – being in my circle, reading my words, commenting, sharing, encouraging. Thank you for that!

 Now I want to give you a gift. It’s a task actually, that as you do it will make the world a better place and also help you have the best day of your life.

 Ready? Here is the gift:

For the rest of this day, no matter who you meet or talk to, tell that person: “YOU are Important!”

When you do this you will be sprinkling magic out that will have remarkable effects.

You are important to this business

You are important to this company

You are doing important work

You are important to the world

You are important to others

You are important to this organization

You are important to the community

You are important to this family

You are important to me

Because it’s true.

People, however, need to hear it and you are just the person to share it.

Please use this gift to have the best day ever and let me know how it goes for you. That will be the best birthday gift I could receive.

Thank you, I’m off to eat cake!

Oh – Happy St. Paddys Day too!

Blessings, Shawna




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Are you attending? We are!

TUESDAY – March 21st, 2017 5-7pm – There will be a MEMBERS ONLY meetup (directions to come via email invite).

THURSDAY – March 23rd, 2017 6-8pm – A reception will be open to everyone.

Located at the Vista Cay by Millenium in the Media Room (this is directly to the left of the lobby entrance).

Shuttle line 7 will pick you up and drop you off by the fountain at circle. Emails with all details will be going out, so keep an eye out for these.

Members if you are going to be exhibiting or attending Global fill out the forms below so we can add you to your lists!

Attendees —->>>>>

Exhibitors —->>>>>




Our very own Pet Industry Woman of the Year – Dani McVety, DVM 

will be speaking at the APPA Professional Women’s Network Breakfast.
Friday, March 24 | 8:00 AM – 8:45 AM
Room W209

Congrats and let’s be there and show our support for Dani!

Learn more about Pet Industry Woman of the Year


Looking to leverage yourself as an expert?

Apply to speak at

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