Jodi M. Clock, CPLP
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When our funeral home therapy dog Max died in 2007, I wanted to know what options were available for his final care. After experiencing first-hand, the lack of choices pet parents had for their feathered, furry, or scaled family members I started one of the country’s first pet loss centers that was affiliated with a human funeral home (Clock Funeral Home). From there I became certified in pet loss and grief companioning and have collaborated with many hospice organizations. Clock Timeless Pets is also West Michigan’s only pet crematory and pet loss center that is a CPLP (Certified Pet Loss Professional).
Max’s death inspired me to advocate and connect with like-minded death care professionals, to volunteer on a national level to establish standards and protocols that also include transparency with a pet’s final care. In a profession that has no regulation and much fraud, through the Pet Loss Professional Alliance we have created educational venues including a college to teach those either entering the profession or who want to become the best of the best. My colleagues and I also work closely with veterinarians, their practice managers and vet students encouraging them to know what to look for when partnering with a pet crematory for their clients.
As a result, the conversations I have had with pet parents and vets, my educational platform, “Ask Jodi” at jodiclock.com was established. This is my consulting platform for persons interested in starting a pet loss business or taking their existing business to the next level. Whether it’s talking to pet parents, working with hospice to acknowledge pet grief within your community, sharpening the skills of your care team, helping with community events or helping establish solid partnerships with veterinarians, through proven practices and countless hours of experience I can help. On my website, I also blog about many end of life issues that impact both people and pets. There is a need for this type of information. It’s my goal to help people gain trusted advice that revolves around tough topics. All too often, people receive well intended “miss-information”!
Finally, it’s my belief that if a pet’s pet parent dies, their life should not end nor should they go to a kill-shelter. When I’m not working actively within pet death care, I’m advocating for pet parents to establish a pet trust or pet protection agreement to care for any pets they may leave behind when death occurs. Other things that “make my tail wag” is spending time with my grandsons, walking the beach on Western Michigan’s shoreline and traveling across the country to attend a Bruce Springsteen concert!
1469 Peck Street