Frequently Asked Questions

How do I use the membership best?

This is a great question! Though we don’t sell to each other – when you help by giving information or sharing resources, members get to know you and naturally want to do business with those they know.

So the VERY BEST way to play in WIPIN is to engage and give – this positions you as an expert, shows  you understand reciprocity and allows others to want to know you. It???s the pull philosophy of engagement and it works.

What’s the first thing I should do as a member?

Make sure your own private page on the WIPIN website is complete and promotes you!

Next, join the private and active Facebook Page!

There is so much to learn, share, gain and engage with in there.

You can introduce yourself – offer suggestions, ask questions and learn about other members. Plan to spend about 15-30 minutes a week scrolling through and adding in – you’ll learn a lot and it will teach you who you want to engage with more.

Then: Put the WIPIN logo on your website – and email signature to gain credibility and cross promote

How do I access the Private Facebook Page?

How can I change my password?

By clicking on Member Benefits, members can update information such as credit card info for your subscription, access to growth calls and more.

To change your WIPIN password, simply click on log-in at the top right hand corner of the website. Once clicked, a window will open to enter your username and password. Simply click, “forgot password” to update your password.

First time log-in: Members are required to change their password upon logging in for the first time. Please do so. We encourage that you update your password every 90 days.

How can I update my credit card info?

How do I RENEW my membership?

There are two ways you can renew your membership:

  1. Existing Members – Your membership will be renewed annually on the same day and month you initially became a member. Members can cancel their membership prior to renewal by contacting Shawna. In the event that your card on file is expired, you risk the opportunity to renew.
  2. New Members – Simply sign up for membership and you will receive access to your member profile.

How do I find out about live meet ups and industry events WIPIN is involved with?

A couple of ways –

First – it’s almost always posted in the private Facebook page – and people ask for help, roommates and plan meetings.

We also sometimes send out a notice asking members who is not only attending but exhibiting – so we can help members find each other.

How do I advertise on the WIPIN website?

Contact Shawna at: and she’ll go over details – we are in the process of doing more and more SEO and our pages views keep growing so this is a smart strategy to differentiate yourself and your pet business.

What are the cross promotion opportunities through WIPIN?

So glad you asked this question! Cross promotion is key to use the network because as you engage and participate, you go out to all the other members lists and networks so it expands rapidly.

Be in the Top Women in the Pet Industry Magazine – Cross promotion at it’s best!

Sponsor a live event – the postcards and social media that go out around these reaches thousands.

Gain visibility through sponsorship at the conference – where real partnerships are secured.

Is it really worth going to the conference?

The best way to answer this question is to encourage you to ask members who have attended and who wouldn’t miss it each year. It’s an unusual conference in that it’s intimate, powerful and no mean girls or complaining is allowed!

There are sessions designed for you to set your conference goals with small groups to help you attain them. There are follow up sessions and accountability included inside the conference and the topics are all about helping you lead better and grow your business.

How do I update my member profile?

Once logged in, member can change their profile picture, bio, social media links and more. Your member profile will function as your business page similar to LinkedIn. Tell other member about who you are, your business and what opportunities there are to work together.

Can I hide things on my profile from the general public?

With this new member portal, you now have greater control over managing and updating your own profile. You can:

  • Hide important items such as, phone number, address, email and more
  • Private message other members
  • Send public questions for other members to answer
  • Send friend request to members your wish to engage with or do business with.
  • Participate in FORUM discussions. Create new topics and work with other members in a Q&A format.
  • And much more.